Robots Txt Kurumsal SEO
Ask ten people what SEO is, and you’re likely to get ten different answers. Given the industry’s unsavoury past, this is hardly surprising. Keyword stuffing, gateway pages, and comment spam earned the first search engine optimisers a deservedly poor reputation within the web community. Snake oil salesmen continue to peddle these harmful techniques to unsuspecting website owners today, perpetuating the myth that optimising your website for Google or Bing is an inherently nefarious practise.
Needless to say, this is not true.
Broadly speaking, today’s SEO industry is split into two related fields: content marketing and technical optimisation. The ability to create content that resonates with audiences and communicates a brand identity is vital to the success of any website, and articles exploring every intricacy of this art can be found on the web with relative ease.
When it comes to the latter field, however – technical optimisation – the waters are often muddied by misinformation. This extraordinarily rich discipline is the key to realising the organic search potential of your content, and despite being listed as a skill on many developers’ resumés, it is also one of the most frequently misunderstood areas of modern web development.
Today we’ll be exploring some of the fundamental principles of technical SEO, including crawl efficiency, indexation control, link profile maintenance, and more. By the end, you’ll be armed with a wealth of techniques for organic search optimisation that are applicable to almost all established websites. Let’s get started.
Search engines use automated bots commonly known as spiders to find and crawl content on the web. Google’s spider (‘Googlebot’) discovers URLs by following links and by reading sitemaps provided by webmasters. It interprets the content, adds these pages to Google’s index, and ranks them for search queries to which it deems them relevant.
If Googlebot cannot efficiently crawl your website, it will not perform well in organic search. Regardless of your website’s size, history, and popularity, severe issues with crawl accessibility will cripple your performance and impact your ability to rank organically. Google assign a resource ‘budget’ to each domain based on its authority (more on this later), which is reflected in the regularity and depth of Googlebot’s crawl. Therefore, our primary goal is to maximise the efficiency of Googlebot’s visits.
ARCHITECTURE & SITEMAPS
This process begins with the basic architecture of your site. Disregard hackneyed advice telling you to make all information accessible within three clicks, and instead focus on building a website in accordance with Information Architecture (IA) best practices. Peter Morville’s Information Architecture for the World Wide Web is required reading (the fourth edition is available since September 2015), and you can find a good introduction to the basic principles of IA as they relate to SEO over at Moz.com.
Site structure should be crafted following extensive keyword research into search behaviour and user intent. This is an art in itself, and we’ll not be covering it here; as a general rule, however, you’ll want a logical, roughly symmetrical, pyramid-shaped hierarchy with your high-value category pages near the top and your more-specific pages closer to the bottom. Click-depth should be a consideration, but not your foremost concern.
Technical SEO 2016 Wiring Websites for Organic Search Ask ten people what SEO is, and you’re lik...
I admit I stole this title. Part of being productive is to piggyback on the shoulders of greatness. So I decided to write down what six things I do every day that help me with productivity. They make work for you. Or not. They work for me, although I always need to improve.
About six years ago I would say I was 100 percent unproductive. Everything I did would cost me in either well-being or money. By “well-being” I mean, competence, good relationships, and freedom. So when I say “cost me well-being” I would do things to specifically hurt the above three.
So what is “productive”? Things that either increase my well-being: my feeling of growth or competence in a field I love (for instance, writing), my relationships with others, and my sense of freedom (which could (but not always) involve money).
Using that filter you can easily decide what is productive and what is not. For instance, do you respond to that negative comment on the Internet? No. Never. That person is dealing with his issues. Maybe he or she needs help from people who love him. But you don’t have to give that help. That would be unproductive.
Freedom can also come from needing less, so then you need less money. As an extreme example, if I don’t need to own my own private jet then that’s $100,000,000 less I need to feel comfortable with what I have.
Important to note that these three items of well-being are not goals. I will never be “competent.” And my relationships are never finished. And freedom is about my choices right now, not my choices in the past or the future.
A day is productive if I grow in competence. If I grow in my relationships. If I grow in my feeling of “choosing myself” – my freedom to make my own decisions in life instead of catering to the decisions and tastes of others.
My six things (please help me and add to my list):
Reading is maybe the most productive thing you can ever do. Here’s what happens: when you die at the age of 100, you’ve just lived one 100-year life.
But when I read a book in a few days time, I just absorbed an entire life, curated, of someone I admire or respect. It’s like every book I read is a mentor. How many mentors do I have? 1000s.
I used to admire people who say, “I only need three hours of sleep a day.”
Only later do I find out that most of these people are borderline mentally ill. Think about the people in your life who say they only need three hours of sleep. Be honest. Maybe they are a little… (fill in the blank).
Why is sleeping productive? There’s brain science about rejuvenating neurons, etc. I read that somewhere. There are all sorts of studies that people who sleep more get sick less, have more willpower, are less at risk for cancer, etc.
But there’s something else. Dan Ariely, a guest on my podcast, says that the brain’s peak performance happens 2-4 hours after you wake up. So here’s what I do. I wake up at 5. I’ll read (or take a walk), until 7 a.m., and then I’ll start writing. Writing is the activity I love most. I’m a little kid again when I write. So I want my brain to be at it’s peak. So I’ll write from 7 – 9 a.m.
Then, I do a trick. Many days (when I can) I’ll take a 1-2 hour nap around 1 or 2 in the afternoon. Then I know that two hours later my brain again will be peaking. Maybe not as much as before. But enough. So I’ll write again. This is why I do my Twitter Q&As at 3:30 every Thursday because I know my brain is supercharged then.
I know that if I do the activity I love most when my brain and body have the most energy then that will create the most value, create the most opportunities for me, improve my competence and improve my freedom (because of the opportunities generated).
Eat at Home
I don’t like to eat out. It takes so long. And then you have to wait for the bill. And I always feel bloated and I hate salads in restaurants.
So we make simple meals and we are done in about 10 minutes, two meals a day. I probably save an hour or two by not eating out or not eating junk that will bloat me and make me less productive.
Throw Stuff Out
A few months ago, my wife and I threw out almost everything we owned. What do we really need? I like reading on the Kindle. How many sheets do we need? We never have guests. How many clothes do I need? I was storing clothes I hadn’t worn in forever. Our house was totally empty. It was really nice. I felt like a breath of fresh air was going through my head.
Einstein says (as an insult), “if a cluttered desk means a cluttered mind, then what does an empty desk mean?” I’m okay with that, Albert! I don’t mind having an empty mind.
It makes room for new things, new connections between my memories, new things for me to enjoy. Fewer things to obsess over. Cleaning the outside and cleaning the inside reduce stress. Every day I try to throw things out. It makes me feel good.
It also makes me feel like I need less. Throwing things out tells my brain, “you don’t need this anymore,” so my brain stops wanting things.
Someone asked me a few weeks ago to comment on “the situation in Greece.” I guess they are going to default on their debt. So what? This gives TV people something to argue about. I’m happy for them.
People are wired to notice lions much faster than they notice apple trees. That’s why we are alive.
Since there’s no more lions chasing us down Main Street, the news tries to find other ways to trigger that fight or flight reflex.
No TV. No news. No web surfing. No books about current events. No talking to people about current events. No conferences about what’s going on in the world. I don’t need to fight or flight in order to improve competence, improve relationships with people, or improve my freedom.
I never went to a meeting where someone gave me a check at the end. I’ve never traveled to a meeting where it resulted in me making money or being happier. Most meetings can be summarized in a two-line email.
I’ll go to a meeting if it’s with my friends. That’s fun and improves my relationships. But I never go to any other meetings.
What if you are an employee and you have to go to a meeting? Try to get out of it. Or go for part of it. Or insist you only go if there are no chairs at the meeting (meetings will be faster then). Or find a job where there are fewer meetings. Or show your boss there’s evidence that company’s with fewer meetings make more money.
I talk on the phone maybe once every other day. Again, the two-line email thing works in most cases.
I like Neil Strauss’s approach. He has one hour a day scheduled for emails. His wife has his password so he can’t even log on to email before that hour.
I don’t email for an hour. My emails are mostly to readers with quick questions or to people I am inviting onto my podcast. I don’t email anyone else. I do use texts, though, because they’re faster. And I can text answers to people’s questions in my spare time while riding a cab or waiting for my kids or whatever. My phone number is 203-512-2161.
Again, if you’re an employee somewhere you might be in the habit of responding quickly to email from, say, a boss. But try to cut it down to end-of-day when your brain is moving a bit slower and you don’t need it as much. Only do the thing you love most during your peak productive hours.
Hmmm, I just realized I gave eight ways to increase productivity. Since I’ve broken the rules (nothing wrong with that) I’ll add a ninth.
We’re the sum of our experiences and not our material things. Experiences stay with us forever and build us into who we become. They add to our well-being. Material things get lost or thrown out or lose their usefulness.
A good experience for me is: where I meet friends, where I learn something new, where I learn something new that can increase my freedom.
When I do something I know will be unproductive my gut reaction is saying “Ugh, I can’t believe I have to…”.
Here’s my trick: if I always change “I have to…” to the words “I get to..” then I can usually turn the experience into something productive.
Today I have to take my kids to dance recital rehearsals. But then I get to see them dance.
I admit I stole this title. Part of being productive is to piggyback on the shoulders of greatness. ...
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Over the past 12 months, food and grocery delivery has been one of the hottest VC sectors. More than $1 billion was invested in 2014 – an almost fourfold increase year-on-year – with a further half a billion dollars invested in Q1 2015, according to CB Insights.
Since the successful IPOs of Just Eat and Grubhub/Seamless a year ago, almost every week has brought fresh news of large-scale funding announcements for existing players, or the launch of a new service, making it one of the most competitive sectors currently.
However, competitive does not mean saturated: with online penetration at roughly 1 percent,food and grocery delivery remains one of the largest markets still overwhelmingly offline, and its transition to online/mobile in the coming years will create a wealth of opportunities for entrepreneurs.
As a board member at Deliveroo, I have had the chance to watch the space’s evolution over the past eighteen months, and have come up with three thesis, and three predictions, as to how the current “food delivery war” may play out.
The Billion Dollar Food Delivery Wars Over the past 12 months, food and grocery delivery has been...
Netflix Hits Record High
After reporting strong subscription growth and better-than-expected second-quarter profit, Netflix went on a tear today, spiking around 18 percent in regular trading. The company is also up after hours.
Let’s do a chart, just for fun:
That’s got to feel good.
It’s been a very busy week for Netflix, which managed an earlier record high ahead of its stock split and earnings. Off the back of that, Netflix cut its shares into sevenths, lowering its price to the roughly $100 mark. Then it rocked the earnings report and took flight.
Netflix ended the day worth $49.51 billion, or roughly as much as Uber.
Related ArticlesNetflix Hits A New All-Time High Ahead Of Its Stock Split And Q2 EarningsNetflix Passes 50M Subscribers As It Reports Better Than Expected Q2 Revenue Of $1.34BNetflix Beats Expectations With 4M New Subscribers, Earnings Of 86 Cents Per Share
In related news, Google also reported better-than-expected earnings, sending its shares up 10 percent. Oh, and Intel did damn well itself, picking up a 6 percentbump from investors for its earnings.
So far we are off to a very strong cycle of technology earnings from a variety of companies. Most majors have yet to report, let alone the smaller public tech firms, but signals, so far, are positive. That fact may keep the NASDAQ around 5,000, if not a touch higher.
The party is still on, y’all.
Netflix Hits Record High After reporting strong subscription growth and better-than-expected second-...
Reddit is taking a firm stance against bullying, harassment, and content that encourages violence, and will hide the worst content from its site. Today new CEO Steve Huffman announced a new slate of moderation policies and is now holding an AMA to discuss them, which is important considering they’re rather vague to begin with.
What’s new is the NSFW tag, which stands for “Not Safe For Work”, which will now be applied to content that “violates a common sense of decency” in addition to pornography as Reddit did before. To view content with this classification, users will now bed required to be logged in, must opt in to seeing the content, it will not appear in search results or public listings, and it will generate no revenue for Reddit.
Huffman also reiterated the site prohibits spam, anything illegal, sexually suggestive content featuring minors, and publishing people’s private information. Most relevant to today’s changes are that it continues to ban:
Anything that incites harm or violence against an individual or group of people
Anything that harasses, bullies, or abuses an individual or group of people (these behaviors intimidate others into silence)
Huffman explains that this just reinforces Reddit’s existing policy, noting “This is basically what we have right now. I’d appreciate your thoughts. A very clear line is important and our language should be precise.”
On what Subreddits will be banned or hidden, Huffman says “/r/rapingwomen will be banned. They are encouraging people to rape. /r/coontown will be reclassified. The content there is offensive to many, but does not violate our current rules for banning.” The former violates Reddit’s policy banning people from inciting violence, which Huffman details as including “death threats, inciting rape”. The latter will be classified as NSFW and will have its visibility restricted.
For example, regarding what will get banned Huffman says “It’s ok to say, “I don’t like this group of people.” It’s not ok to say, “I’m going to kill this group of people.”
Reddit is taking a firm stance against bullying, harassment, and content that encourages violen...
Well, we know she does because we have proof.
Haha Kudaranami mono We think Cara Delevingne might like twerkin Well, we know she does becaus...